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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q52-Q57):

NEW QUESTION # 52
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?

A. Audience Studio
B. Google Analytics 360
C. Web Analytics Connector
D. Data Studio

Answer: B

Explanation:
To encourage customers who made a purchase on their website without leaving a review to come back and review their purchase, Northern Trail Outfitters should use Google Analytics 360. Google Analytics 360 is a tool that allows marketers to measure website activity and behavior, such as purchases and reviews, and create audiences based on those metrics. These audiences can then be used as entry sources for journeys in Marketing Cloud that send targeted messages to customers. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_google_analytics_360_integration_overview.htm&type=5

NEW QUESTION # 53
A marketer needs to ensure that customers on a list want to be email subscribers.
Additionally, the marketer wants of to minimize the number of invalid email addresses on the
list, and add a level of security when using Web Collect functionality. What is the optimal way
to accomplish this task?

A. Add new subscribers to an automated engagement campaign, and then send a series
of welcome emails based on their opens and clicks.
B. Create a double opt-in campaign that requires subscribers to confirm their email address by
clicking a link in an email they receive after subscribing via Web Collect.
C. Configure to return an error message for any email address that does not conform to
standard conventions.
D. Send a welcome email to subscribers within 24 hours that includes a link to the website, a link
to the terms and conditions page, and a customer service number.

Answer: C

NEW QUESTION # 54
Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale system in order in email purchase receipt to its customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?

A. MuleSoft Anypoint Platform
B. Datorama
C. Data Connector
D. Data Studio

Answer: C

NEW QUESTION # 55
A marketer is testing an email that includes an Interactive Email Form and discovers the form ismissing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?

A. Ensure the 'Optimize for Gmail' checkbox is selected.
B. Ensure fallback content has been configured for Gmail.
C. Ensure characters in the CSS tags are limited to16kB.

Answer: B

NEW QUESTION # 56
Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?

A. List Unsubscribe header
B. Universal Unsubscribe
C. Profile Center Unsubscribe

Answer: C

NEW QUESTION # 57
......

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